Burns, Alvin C. <br/><br/>
Marketing research 
Alvin C Burns, Ann Veeck, Ronald F. Bush 
 - 8th ed. 
 - Harlow, England :  Pearson Education Limited,   c2017. 
 - 489 p. :  col. ill. ;  25 cm. 
<br/><br/>Introduction to Marketing Research The Marketing Research Industry The Marketing Research Process and Defining the Problem and Research Objectives Research Design Secondary Data and Packaged Information Qualitative Research Techniques Evaluating Survey Data Collection Methods Understanding Measurement, Developing Questions, and Designing the Questionnaire Selecting the Sample Determining the Size of a Sample Dealing with Field Work and Data Quality Issues Using Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses Implementing Basic Differences Tests Making Use of Associations Tests Understanding Regression Analysis Basics The Research Report 
<br/><br/> Marketing Research is the global leader in marketing research because it demonstrates how to use statistical tools in an intuitive manner. 
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<br/><br/><label>ISBN: </label>9781292153261 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.83 BU MA