TY - BOOK AU - Burns, Alvin C. AU - Veeck, Ann AU - Bush, Ronald F. TI - Marketing research SN - 9781292153261 U1 - 658.83 BU MA PY - 2017/// CY - Harlow, England PB - Pearson Education Limited, KW - Marketing N1 - Introduction to Marketing Research The Marketing Research Industry The Marketing Research Process and Defining the Problem and Research Objectives Research Design Secondary Data and Packaged Information Qualitative Research Techniques Evaluating Survey Data Collection Methods Understanding Measurement, Developing Questions, and Designing the Questionnaire Selecting the Sample Determining the Size of a Sample Dealing with Field Work and Data Quality Issues Using Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses Implementing Basic Differences Tests Making Use of Associations Tests Understanding Regression Analysis Basics The Research Report; MARK205 N2 - Marketing Research is the global leader in marketing research because it demonstrates how to use statistical tools in an intuitive manner UR - https://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/1a3f0tj/alma991003002369706666 ER -