Baines, Paul,  1973- <br/><br/>
Marketing  
Paul Baines, Chris Fill and Sara Rosengren 
 - 4th ed. 
 - Oxford :  Oxford University Press,  c2017. 
 - xxxii, 732 p. :   col. ill. ;  27 cm. 
<br/><br/> Previous edition by Paul Baines, Chris Fill and Kelly Page, 2014 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Marketing is brought to life through bespoke video interviews with real-life practitioners from organizations including Virgin Media, BBH, and Oxfam. This is the must-have the textbook for students looking to excel in their studies and careers. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780198748533 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Textbooks<br/>Marketing--Case studies<br/>Marketing--Textbooks--Management<br/>Marketing--Management--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.8 BA MA