Kerin, Roger A. Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. - 9th ed. - Upper Saddle River, N.J. : Prentice Hall, c2001. - xiii, 729 p. : ill ; 29 cm. Includes bibliographical references and indexes. ISBN: 0130276618 LCCN: 00022379 Subjects--Topical Terms: Marketing--Decision making--Case studies.Marketing--Management--Case studies. LC Class. No.: HF5415.135 / .K47 2001 Dewey Class. No.: 658.8/02