Salvatore, Dominick.

Managerial economics in a global economy / Dominick Salvatore. - 6th ed. - New York : Oxford University Press, 2007. - xxxvi, 684 p. : ill ; 24 cm. + 28 cm.) study guide (iv, 369 p. ; ill ;

Includes bibliographical references and index.

The nature and scope of managerial economics -- Optimization techniques and new management tools -- Demand theory -- Demand estimation -- Demand forecasting -- Production theory and estimation -- Cost theory and estimation -- Market structure: perfect competition, monopoly, and monopolistic competition -- Oligopoly and firm architecture -- Game theory and strategic behavior -- Pricing practices -- Regulation and antitrust: the role of government in the economy -- Risk analysis -- Long-run investment decisions: capital budgeting.

9780195307191 (alk. paper) 0195307194 (alk. paper) 9780195319699 (study guide : pbk. : alk. paper)

2006007418


Managerial economics.

HD30.22 / .S247 2007

338.5024/658