Managerial economics in a global economy /
Dominick Salvatore.
- 6th ed.
- New York : Oxford University Press, 2007.
- xxxvi, 684 p. : ill ; 24 cm. + 28 cm.) study guide (iv, 369 p. ; ill ;
Includes bibliographical references and index.
The nature and scope of managerial economics -- Optimization techniques and new management tools -- Demand theory -- Demand estimation -- Demand forecasting -- Production theory and estimation -- Cost theory and estimation -- Market structure: perfect competition, monopoly, and monopolistic competition -- Oligopoly and firm architecture -- Game theory and strategic behavior -- Pricing practices -- Regulation and antitrust: the role of government in the economy -- Risk analysis -- Long-run investment decisions: capital budgeting.