Raj, Razaq <br/><br/>
Events management :  principles & practice 
 Events management : principles and practice 
Razaq Raj, Paul Walters & Tahir Rashid 
 - 3rd ed. 
 - Thousand Oaks, CA :  Sage,  c2017. 
 - vi, 436 p. :  ill. ;  24 cm. 
<br/><br/>PART ONE: EVENTS CONCEPTS AND MANAGEMENT Chapter 1: Introduction to Events Management Chapter 2: Events Destinations and Management Chapter 3: Event Entrepreneurship Chapter 4: Human Resource ManagementPART TWO: EVENTS FINANCE AND LAWChapter 5: Financial Management in the Events Industry Chapter 6: Costing, Pricing and Capital in Events Industry Chapter 7: Project Management and Financing Chapter 8: Legal, Security, Safety and Risk ManagementPART THREE: EVENTS MARKETING AND MEDIA Chapter 9: Event Sponsorship Chapter 10: Marketing Process, Communications and Public Relations Chapter 11: Brand Co-creation and Social Media Chapter 12: New Multimedia Technology for Events OrganizersPART FOUR: EVENTS PREPARATION AND OPERATION Chapter 13: Events Assessing, Planning and Monitoring Chapter 14: Event Logistics Chapter 15: Event Production, Design and Lighting Chapter 16: Crowd Control and Crowd DynamicPART FIVE: EVENTS TRENDS AND ISSUES Chapter 17: Expos, Conferences and Conventions Chapter 18: Sustainable Festivals and Events Chapter 19: Long-Term Legacy and Impacts Chapter 20: The Future of the Events Industry. 
<br/><br/> Events Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality. 
<br/><br/><label>ISBN: </label>9781473948280 9781473948273 
<br/><br/><label>LCCN: </label>2016954965 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Special events--Management<br/>Hospitality--Management
<br/><br/><label>Dewey Class. No.: </label>338.473942068 RA EV