Turban, Efraim <br/><br/>
Introduction to electronic commerce and social commerce 
Efraim Turban ... [et al.] 
 - 4th ed. 
 - Cham :   Springer International Publishing,  c2017. 
 - xxv, 435 p. :  ill. ;  29 cm. 
 - Springer texts in business and economics .
<br/><br/>Chapter 1. Overview of Electronic Commerce --<br/>Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools --<br/>Chapter 3. Retailing in Electronic Commerce: Products and Services --<br/>Chapter 4. Business-to-Business E-Commerce --<br/>Chapter 5. Innovative EC Systems: From E-Government to E-Learning, Knowledge Management, E-Health, and C2C Commerce --<br/>Chapter 6. Mobile Commerce and the Internet of Things --<br/>Chapter 7. Social Commerce: Foundations, Social Marketing, and Advertising --<br/>Chapter 8. Social Enterprise and Other Social Commerce Topics --<br/>Chapter 9. Marketing and Advertising in E-Commerce --<br/>Chapter 10. E-Commerce Security and Fraud Issues and Protections --<br/>Chapter 11. Electronic Commerce Payment Systems and Order Fulfillment --<br/>Chapter 12. Implementation Issues: From Globalization to Justification, Privacy, and Regulation. 
<br/><br/> This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace. 
<br/><br/><label>ISBN: </label>9783319500904 
<br/><br/><label>LCCN: </label>2017934220 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business<br/>Management information systems<br/>E-business<br/>Electronic commerce
<br/><br/><label>Dewey Class. No.: </label>658.872 TU IN