Methods in behavioral research
Paul C. Cozby, Scott C. Bates
- 13th ed.
- Dubuque : [2017] McGraw-Hill Education, c2017.
- xix, 428 p. : col. ill. ; 24 cm.
Preface -- About the authors -- Scientific understanding of behavior -- Where to start -- Ethics in behavioral research -- Fundamental research issues -- Measurement concepts -- Observational methods -- Asking people about themselve : survey research -- Experimental design -- Conducting experiments -- Complex experimental designs -- Single-case, quasi-experimental and developmental research -- Understanding research results : description and correlation -- Understanding research results : statistical inference -- Generalization -- Glossary -- References.
Methods in Behavioral Research continues to guide students toward success by helping them study smarter and more efficiently. In tandem with LearnSmart, McGraw-Hill Education's adaptive and personalized learning program, Cozby and Bates provide helpful pedagogy, rich examples, and a clear voice in their approach to methodological decision-making.
9781259676987
Psychology --Research--Methodology Social sciences--Research--Methodology