Doing research in business and management : an essential guide to planning your project
Mark Saunders and Philip Lewis
- 2nd ed.
- Harlow, England : Pearson, c2018.
- xvii, 256 p. : ill. ; 24 cm.
About this book About the authors Acknowledgements 1 Choosing your research topic 2 Reviewing the literature 3 Managing the research process 4 Using secondary data 5 Choosing your research design 6 Collecting data 7 Analysing data 8 Writing and presenting the research proposal Bibliography AppendixIndex.
Doing Research in Business and Management brings the theory and techniques of research methods to life and covers all of the areas of research, from a review of secondary data or literature, or writing a research proposal, to completing an entire research project. The concise and easy-to-read style combined with clear tables and diagrams makes it highly accessible. ‘Definition’ boxes explain key terms and ‘Research in practice’ boxes show how the research is used in real life, making this the book you need to successfully complete your project.