Levinson, Jay Conrad

Guerrilla marketing in 30 days Jay Conrad Levinson and Al Lautenslager - 3rd ed. - USA : Entrepreneur Press, c2014. - xxv, 326 p. : ill. ; 25 cm. - Guerrilla marketing .

Includes index.

Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today's aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level.

9781599185316 (alk. paper) 1599185318 (alk. paper)

2014006564


Marketing
Advertising

658.8 LE GU