Brinker, Scott,  1971- <br/><br/>
Hacking marketing :  agile practices to make marketing smarter, faster, and more innovative / 
Scott Brinker 
 - New Jersey :  Wiley,  c2016. 
 - xii, 276 p. :  ill. ;  24 cm. 
<br/><br/>
<br/><br/> Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. 
<br/><br/><label>ISBN: </label>9781119183174 1119183170 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8 BR HA