Satell, Greg <br/><br/>
Mapping innovation :  a playbook for navigating a disruptive age 
Greg Satell 
 - New York :   McGraw-Hill Education,   c2017. 
 - xix, 215 p. :  ill. ;   24 cm.  
<br/><br/>Introduction: the "mother of all demos" -- Innovation is never a single event -- Innovation is combination -- The innovation matrix -- Developing new business models to disrupt the marketplace -- Opening up innovation -- Innovating the core: the 70/20/10 rule -- Pursuing innovation at scale -- Leveraging platforms to access ecosystems -- A new era of innovation -- Afterword: building your innovation playbook. 
<br/><br/> Innovate or die. This life-saving playbook reveals the proven process for driving innovation in any business, large or small. 
<br/><br/><label>ISBN: </label>9781259862250 1259862259 
<br/><br/><label>LCCN: </label>2016055010 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technological innovations--Management<br/>Diffusion of innovations--Management<br/>Research, Industrial<br/>New products
<br/><br/><label>Dewey Class. No.: </label>658.514 SA MA