@book{32953, author = {Sterne, Jim,}, title = {Social media metrics :}, publisher = {John Wiley,}, year = {c2010.}, series = {The new rules of social media series.}, address = {Hoboken, N.J. :}, url = {http://ezproxy.uow.edu.au/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=cat03332a&AN=uow.b2521522} }