Social media metrics
how to measure and optimize your marketing investment
Sterne, Jim
1955-
creator
text
Hoboken, N.J
John Wiley
c2010
monographic
xxxi, 240 p. : ill. ; 24 cm.
A guide devoted exclusively to social media metrics. Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts.
Getting focused : identifying goals -- Getting attention : reaching your audience -- Getting respect : identifying influence -- Getting emotional : recognizing sentiment -- Getting response : triggering action -- Getting the message : hearing the conversation -- Getting results : driving business outcomes -- Getting buy-in : convincing your colleagues -- Getting ahead : seeing the future.
Jim Sterne
Includes bibliographical references and index.
Internet marketing
Social media
Economic aspects
Marketing research
Online social networks
Economic aspects
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