Jauhari, Vinnie <br/><br/>
Services marketing :   text and cases 
Vinnie Jauhari,‎ Kirti Dutta 
 - 2nd ed. 
 - New Delhi :  Oxford University Press,  c2017. 
 - xx, 578 p. :  ill. ;  25 cm. 
<br/><br/> Services Marketing 2e has been specially designed to meet the requirements of MBA students specializing in Marketing. It is a textbook that discusses the various aspects of services marketing in the Indian context using Indian examples and case studies. 
<br/><br/><label>ISBN: </label>9780199456161 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Marketing<br/>Marketing--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.8 JA SE