Marketing management and communications in the public sector
Martial Pasquier and Jean-Patrick Villeneuve
- 2nd ed.
- London : Routledge, c2018.
- x, 264 p. : ill. ; 24 cm.
- Routledge masters in public management .
Revised edition of the authors' Marketing management and communications in the public sector, 2012
Public management and marketing -- Marketing and public marketing -- Basic marketing concepts -- Marketing information research -- Marketing strategy -- Marketing instruments -- Public communications ? an introduction -- Communications models and strategies -- Communications instruments -- Communication control -- Crisis communication -- Appendix: A case study -- Index.
This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations.
With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees and aspiring or current public managers.
9781138655805
2017000645
Government publicity Communication in public administration