Handbook of services marketing & management / Handbook of services marketing and management Teresa A. Swartz, Dawn Iacobucci, editors. - Thousand Oaks : Sage Publications, c2000. - ix, 521 p. : ill ; 27 cm.





0761916113 (acid-free paper) 0761916121 (pbk. : acid-free paper)

99006902


Service industries--Marketing.
Service industries--Management.
Customer services--Marketing.
Customer services--Management.

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