Wit, Bob de

Strategy synthesis : for leaders Bob de Wit - 5th ed. - Andover, Hampshire, United Kingdom : Cengage Learning, c2017. - xx, 362 p. : ill. ; 24 cm.

Now in its fifth edition, 'Strategy Synthesis' takes a truly global perspective. Retaining the unique 'paradox' approach of the previous editions whereby a series of contrasting viewpoints are provided to invite student and professional discussion and debate, this new edition takes the approach one step further to acknowledge the developmental role which China and India have had in the business world, and includes strategic thinking philosophies from these countries.

9781473725188


Business Planning
International business enterprises
Strategic planning
Business and Management

658.4012 WI ST