Wit, Bob de

Strategy : an international perspective Bob de Wit - 6th ed. - Andover, Hampshire, United Kingdom : Cengage Learning, c2017. - xxii, 824 p. : col. ill. ; 26 cm.

Previous edition: 2014.
Includes bibliographical references and index.

In this book, the fundamental differences of opinion within strategic management are not ignored or smoothed over. The authors carefully guide the students through the many, often conflicting, perspectives in the field of strategy, in order to help them become true stategic thinkers.

9781473725157


Strategic planning
Strategic planning --Case studies

658.4012 WI ST