Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler, Kevin Lane Keller. 
 - 13th ed. 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  c2009. 
 - 1 v. (various pagings) :  col. ill ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/> A guide for marketing management that describes standards in marketing theory and practice, and discusses brand equity, customer value analysis, database marketing, e-commerce, hybrid channels, supply chains, segmentation, and other topics. 
<br/><br/> Adult  Follett Library Resources. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780131357976 0136009980 (trade) 9780131357976 (pbk.) 0131357972 (pbk.) 
<br/><br/><label>Nat. Bib. No.: </label>GBA825948  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>014537776  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K64 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8