Scott, David Meerman <br/><br/>
The new rules of marketing & PR :  how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / 
 New rules of marketing and PR 
David Meerman Scott 
 - 6th ed. 
 - Hoboken, New Jersey :  Wiley,  c2017. 
 - xxi, 426 p. :  ill. ;  24 cm. 
<br/><br/> Earlier edition: 2015.  Includes index. 
<br/><br/> The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success This is the fifth edition of the pioneering guide to the future of marketing. 
<br/><br/><label>ISBN: </label>9781119362418 9781119362449 
<br/><br/><label>LCCN: </label>2017027058 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Internet in public relations
<br/><br/><label>Dewey Class. No.: </label>658.872 SC NE