Content code : six essential strategies to ignite your content, your marketing, and your business
Mark W. Schaefer
- Louisville, TN : Schaefer Marketing Solutions, 2015.
- 247 p. : ill. ; 21 cm.
The ignition switch -- Structure, strategy, and the content code -- Building shareability into your content -- 22 practical ways to achieve content ignition -- Building an alpha audience -- Borrowing trust -- The heroic brand -- Distribution, advertising, promotion, and SEO -- Social signals and social proof -- The mystery of authority -- The future of content and ignition.
"Mark W. Schaefer...has delivered a path-finding book exploring the six factors that will help you through the overwhelming wall of information density to win at marketing now..beyond content, beyond social media, beyond web traffic and search engine optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level marketing success. Unlock your business value, unleash your audience, and uncover the six digital strategies of The Content Code".