TY - GEN AU - Zeithaml, Valarie A. AU - Bitner, Mary Jo AU - Gremler, Dwayne D. TI - Services marketing: integrating customer focus across the firm SN - 9781260083521 U1 - 658.8 ZE SE PY - 2017/// CY - United States PB - McGraw-Hill Education KW - Services Marketing KW - Customer Focus N1 - MARK938 N2 - Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries UR - https://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/ihdge1/alma991003361805806666 ER -