Crafting and executing strategy : the quest for competitive advantage : concepts and cases
Arthur A. Thompson ... [et al.]
- 2nd ed.
- London : McGraw-Hill, c2017.
- xlv, 622 p. : col. ill. ; 27 cm.
This new edition of Crafting and Executing Strategy continues to provide a valuable resource for European readers while embracing new and updated core concepts and critical theories in strategy. Throughout the text, you will find a range of examples that illustrate how the strategy works in the real world and encourage the practical application of learning. Complementing the chapters is a section of new cases providing an in-depth analysis of the challenges of strategic management at a range of companies.