East, Robert, 1940- Consumer behaviour : applications in marketing / by Robert East, Malcolm Wright, and Marc Vanhuele. - Los Angeles : Sage Publications, 2008. - viii, 334 p. : ill ; 24 cm. Includes bibliographical references (p. [294]-322 and indexes. ISBN: 9781412934305 (cased) 9781412934312 (pbk.) LCCN: 2007939515 Subjects--Topical Terms: Consumer behavior. LC Class. No.: HF5415.32 / .E274 2008 Dewey Class. No.: 658.8/342