Thaler, Richard H., 1945-

Nudge : improving decisions about health, wealth, and happiness / Richard H. Thaler, Cass R. Sunstein. - New Haven [Conn.] : Yale University Press, c2008. - x, 293 p. : ill ; 25 cm.

"A Caravan book"--T.p. verso.



The authors examines the decisions that people as a whole make regarding their finances and health, and offer suggestions on how to make it easier for people to make more beneficial choices.



9780300122237 (trade) 0300122233 (trade)

2007047528


Economics--Psychological aspects.
Choice (Psychology)--Economic aspects.
Decision making--Psychological aspects.
Consumer behavior.
Economics--Psychological aspects.
Choice (Psychology)--Economic aspects.
Decision making--Psychological aspects.
Consumers.

330.01/9