Consumer behavior : a European perspective
Michael R. Solomon, Gary J. Bamossy, Soren Askegaard, Margaret K. Hogg
- 6th ed.
- Boston : Pearson, c2016.
- xxv, 706 p. : 29 cm. col. ill. ;
- Always learning .
Includes indexes.
Preface About the authors Acknowledgements Publisher's acknowledgements Consumers in the marketplace An introduction to consumer behaviour A consumer society Shopping, buying and disposing How consumers see the world and themselves Perception The self Motivation, lifestyles and values Consumers as decision-makers Learning and memory Attitudes Individual decision-making European consumers and their social groups Groups and sound media European family structures, household decision-making and age cohorts Income and social class Culture and european consumers Culture and consumer behaviour Cultural change processes Consumption and european consumers Glossary Indexes.