Liedtka, Jeanne,

Design thinking for the greater good Jeanne Liedtka, Daisy Azer, and Randy Salzman - New York : Columbia Business School Publishing, c2017. - ix, 342 p. : ill. ; 24 cm. - Columbia business school publishing .



Why design thinking? -- Catalyzing a conversation for change -- How do we get there from here? : a tale of two managers -- The stories -- Igniting creative confidence at US Health and Human Services -- Including new voices at the Kingwood trust -- Scaling design thinking at Monash Medical Centre -- Turning debate into dialogue at the US Food and Drug Administration -- Fostering community conversations in Iveragh, Ireland -- Connecting-and disconnecting-the pieces at United Cerebral Palsy -- The power of local at the community transportation association of America -- Bridging technology and the human experience at the transportation security -- Administration -- Making innovation safe at Masagro -- Integrating design and strategy at children's health system of Texas -- Moving into action : bringing design thinking to your organization -- The four-question methodology in action : laying the foundation -- The four-question methodology in action : ideas to experiments -- Building organizational capabilities -- Notes.

Through ten stories of struggles and successes in social sector organizations, Design Thinking for the Greater Goods shows how collaborative creativity can shake up even the most entrenched bureaucracies--and provide a practical roadmap for readers to implement these tools. This book will help today's leaders in their pursuit of creative solutions.

9780231179522

2017008777


Human services--Management
Public administration--Decision making
Management science
Social responsibility of business

361.00684 LI DE