Grigsby, Mike <br/><br/>
Marketing analytics :  a practical guide to improving consumer insights using data techniques 
Mike Grigsby 
 - 2nd ed. 
 - London :  Kogan Page,  c2018. 
 - xiv, 217 p. :  ill. ;  24 cm. 
 - Marketing science series .
<br/><br/> Previous edition: 2015.<br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780749482169 
<br/><br/><label>LCCN: </label>2015016002 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing<br/>BUSINESS & ECONOMICS--Marketing--Research<br/>COMPUTERS--Database Management--Data Mining<br/>BUSINESS & ECONOMICS--E-Commerce--Internet Marketing
<br/><br/><label>Dewey Class. No.: </label>658.83 GR MA