Brace, Ian <br/><br/>
Questionnaire design :  how to plan, structure and write survey material for effective market research  
Ian Brace 
 - 4th ed. 
 - London :  Kogan Page Ltd.,  c2018. 
 - viii, 382 p.  :  ill. ;  24 cm. 
 - Market research in practice series .
<br/><br/> "Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded, and facilitate data processing." "This new edition of Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are undertaking."- 
<br/><br/><label>ISBN: </label>9780749481971 
<br/><br/><label>LCCN: </label>2013006923 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market surveys--Methodology<br/>Questionnaires--Methodology
<br/><br/><label>Dewey Class. No.: </label>658.83 BR QU