Lovell, Dale <br/><br/>
Native advertising :  the essential guide 
Dale Lovell 
 - London :  Kogan Page,  c2017. 
 - xiv, 227 p. :  maps, ill., ;  24 cm. 
<br/><br/>
<br/><br/>part 1. What is native advertising?: Why native advertising matters ; A brief history of native advertising ; The global native advertising market -- part 2. How can native advertising impact your business?: The different types of native advertising ; Who can benefit from native advertising? ; Measuring native advertising : how does it work? -- part 3. A practical guide to running native advertising: Getting started with native advertising ; Buidling a team for native advertising success ; The seven habits of highly effective native advertisers -- part 4. Native advertising in a wider business context: The business of digital ; The rise of the content studio ; Objections to native advertising ; part 5. The future of native advertising: Programmatic native advertising ; The next generation of native advertising ; Conclusion: A call to arms. 
<br/><br/> Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, packed with case studies and real world examples. 
<br/><br/><label>ISBN: </label>9780749481162 
<br/><br/><label>LCCN: </label>2017285766 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet advertising<br/>Internet marketing<br/>Online Marketing
<br/><br/><label>Dewey Class. No.: </label>659.1 LO NA