Gruber, Marc <br/><br/>
Where to play :  3 steps for discovering your most valuable market opportunities 
 Where to play : three steps for discovering your most valuable market opportunities 
Marc Gruber and Sharon Tal  
 - Harlow :  Pearson,  c2017. 
 - ix, 224 p. :  ill. ;  24 cm. 
<br/><br/> Choosing the right market for your innovation is the biggest, and trickiest, question for innovators. Research has shown that all too often entrepreneurs don’t spend enough time identifying and researching their market opportunities – instead they jump at the first opportunity that looks good, and fail to properly evaluate and leverage other opportunities. These common mistakes means that you often choose the wrong market or lock yourself into one specific direction. 
<br/><br/><label>ISBN: </label>9781292178929 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 GR WH