Concepts in strategic management and business policy : globalization, innovation, and sustainability
Thomas L Wheelen, J David Hunger, Alan N Hoffman, Charles E Bamford
- 15th ed., Global ed.
- Harlow, UK : Pearson, c2018.
- 402 p. : col. ill. ; 26 cm.
PART 1: Introduction to Strategic Management and Business Policy 1. Basic Concepts of Strategic Management 2. Corporate Governance 3. Social Responsibility and Ethics in Strategic Management PART 2: Scanning the Environment 4. Environmental Scanning and Industry Analysis 5. Organizational Analysis and Competitive Advantage Part 3: Strategy Formulation 6. Strategy Formulation: Business Strategy 7. Strategy Formulation: Corporate Strategy 8. Strategy Formulation: Functional Strategy and Strategic Choice PART 4: Strategy Implementation and Control 9. Strategy Implementation: Global Strategy 10. Strategy Implementation: Organizing and Structure 11. Strategy Implementation: Staffing and Directing 12. Evaluation and Control PART 5: Introduction to Case Analysis 13. Suggestions for Case Analysis