Baines, Paul,  1973- <br/><br/>
Fundamentals of marketing / 
 Marketing 
Paul Baines, Chris Fill, Sara Rosengren and Paolo Antonetti 
 - Oxford, UK :  Oxford University Press,  c2017. 
 - xxiv, 376 p. :  ill. (chiefly color) ;  25 cm 
<br/><br/>
<br/><br/>PART ONE: UNDERSTANDING CUSTOMERS; PART TWO: DESIGNING AND DELIVERING THE MARKET STRATEGY; PART THREE: IMPLEMENTING THE MARKETING MIX; PART FOUR: MANAGING MARKETING RELATIONSHIP 
<br/><br/>  	<br/><br/>Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of marketing into skilful practice. 
<br/><br/><label>ISBN: </label>9780198748571 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 BA FU