Product Management in Practice : a real-world guide to the key connective role of the 21st century
Matt LeMay
- Beijing : O'Reilly Media, Inc., c2018.
- xiii, 171 p. ; 22 cm.
Title from content provider.
In this book, author Matt LeMay focuses on the CORE connective skills- communication, organization, research, execution-that can build a successful product management practice across industries, organizations, teams, and toolsets.
9781491982273 9781491982266 1491982268
Product management Marketing--Management--21st century Marketing--21st century