Knott, Anne Marie <br/><br/>
How innovation really works :  using the trillion-dollar R&D fix to drive growth 
Anne Marie Knott 
 - New York :   McGraw-Hill Education,  c2017. 
 - xiv, 253 p. :  ill. ;  22 cm. 
<br/><br/> Includes index. 
<br/><br/>The problem: flying blind -- Misconception 1: small companies are more innovative -- Misconception 2: uncontested markets are good for innovation -- Misconception 3: spending more on R&D increases innovation -- Misconception 4: companies need more radical innovation -- Misconception 5: open innovation turbocharges R&D -- Misconception 6: R&D needs to be more relevant -- Misconception 7: Wall Street rewards innovation -- The promise of RQ: restoring growth -- Behind RQ: what it really is and how to find yours. 
<br/><br/> Introduces new methods to measure a company's Research Quotient (RQ) and determine which R&D investments are most likely to increase profits, and drive growth and innovation. 
<br/><br/><label>ISBN: </label>9781259860935 1259860930 
<br/><br/><label>LCCN: </label>2016054898 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technological innovations--Management<br/>Research, Industrial
<br/><br/><label>Dewey Class. No.: </label>658.4063 KN HO