TY - BOOK AU - Knott,Anne Marie TI - How innovation really works: using the trillion-dollar R&D fix to drive growth SN - 9781259860935 U1 - 658.4063 KN HO PY - 2017/// CY - New York : PB - McGraw-Hill Education KW - Technological innovations KW - Management KW - Research, Industrial N1 - Includes index; The problem: flying blind -- Misconception 1: small companies are more innovative -- Misconception 2: uncontested markets are good for innovation -- Misconception 3: spending more on R&D increases innovation -- Misconception 4: companies need more radical innovation -- Misconception 5: open innovation turbocharges R&D -- Misconception 6: R&D needs to be more relevant -- Misconception 7: Wall Street rewards innovation -- The promise of RQ: restoring growth -- Behind RQ: what it really is and how to find yours N2 - Introduces new methods to measure a company's Research Quotient (RQ) and determine which R&D investments are most likely to increase profits, and drive growth and innovation ER -