Meatball sundae : is your marketing out of sync? /
Is your marketing out of sync
Seth Godin.
- New York : Portfolio, 2007.
- xxiii, 232 p ; 19 cm.
Booklist.
Explains fourteen marketing trends--including direct communication and commerce between producers and consumers, blogs, appealing to short attention spans, and outsourcing--and discusses how businesses can use them to their advantage.