01311nam a22002295i 4500
35469
35469
20454221
2018941471
9781506389226
UOWD
658.848 BA IN
Baack, Daniel W.
25341
International marketing
Daniel W. Baack, Barbara Czarnecka & Donald Baack
2nd ed.
London :
Sage,
c2019.
xxxix, 632 p. :
maps, col. ill. ;
27 cm.
Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context.
The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion.
The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns.
International Marketing
531
Marketing
3
Czarnecka, Barbara
25342
Baack, Donald
15055
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2019-02-20
AMAUK
37.50
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658.848 BA IN
T0061705
2020-01-09
2020-01-04
2019-01-24
REGULAR
Feb2019
AMAUK#206-7340324-8601140