TY - BOOK AU - Baack,Daniel W. AU - Czarnecka, Barbara AU - Baack, Donald TI - International marketing SN - 9781506389226 U1 - 658.848 BA IN PY - 2019/// CY - London PB - Sage KW - International Marketing KW - Marketing N2 - Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns ER -