Aaker, David A.

Marketing research / David A. Aaker, V. Kumar, George S. Day. - 9th ed. - Hoboken, NJ : Wiley, c2007. - xvii, 774 p. : ill ; 27 cm.

Includes bibliographical references and index.



0470050764 (cloth) 9780470050767

2006046457

GBA664487 bnb

013517036 Uk


Marketing research.

HF5415.2 / .A14 2007

658.8/3