Erickson, G. Scott <br/><br/>
New methods of market research and analysis / 
G. Scott Erickson 
 - Cheltenham, UK ; Northampton, MA :  Edward Elgar Publishing,  2019. 
 - xi, 198 p. :  col. ill. ;  24 cm. 
<br/><br/>
<br/><br/>Big data and marketing analytics --<br/>Exploratory research design --<br/>Descriptive research design --<br/>Casual research design --<br/>Other topics in research and analytics --<br/>Analytics 1: big data --<br/>Analytics 2: marketing analytics 
<br/><br/> New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and ot. 
<br/><br/><label>ISBN: </label>9781789901054 1786432684 
<br/><br/><label>LCCN: </label>2017941907 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83 ER NE