Bernard, H. Russell

Social research methods : qualitative and quantitative approaches H. Russell Bernard - 2nd ed. - Los Angeles : SAGE Publications, c2013. - xxxiii, 789 p. : col. ill. ; 27 cm.



Preface -- About the author -- About social science -- The foundations of social research -- Preparing for research -- Research design: experiments and experimental thinking -- Sampling: the basics -- Sampling theory -- Nonprobability sampling -- Interviewing I: unstructured and semistructured.

H. Russell Bernard′s text provides a comprehensive guide to researching the social and behavioral sciences, from the foundations and research design to collecting and analyzing data. Rich in examples, Social Research Methods: Qualitative and Quantitative Approaches has been revised and updated to provide today′s students with a conceptual understanding of each technique, as well as showing them how to use it.

9781412978545

2011049881


Social sciences--Research--Methodology

300.72 BE SO