The customer centric enterprise : advances in mass customization and personalizaton
Edited by Mitchell M. Tseng, Frank T. Piller
- Berlin ; New York : Springer, c2003.
- xii, 535 p. : ill. ; 24 cm.
- Springer Nature Book Archives Millennium (2000-2004) .
Machine derived contents note: Heading Towards Customer Centric Enterprises.- Mass Customization and Personalization.- Customer Centric Design and Development.- Interfacing and Integrating the Customer.- Customer Centric Manufacturing.- Applying Mass Customization to the Fashion Industry.- New Directions.
9783540024927
2003050544
Flexible manufacturing systems Product management Marketing--Management Customer relations Relationship marketing