Hu, Zuohao,  1964- <br/><br/>
Research frontiers on the international marketing strategies of Chinese brands 
Edited by Zuohao Hu, Xi Chen, and Zhilin Yang. 
 - London :  Routledge,   c2017. 
 - xiii, 207 p. :  ill. ;  24 cm. 
 - China perspectives series .
<br/><br/>
<br/><br/>•	1. Main topics and research framework of Chinese firms' international branding strategies / Zouhao Hu and Zhilin Yang <br/>•	2. Development and main contents of international branding research / Xuenan Ju, Zuohao Hu and Zhilin Yang <br/>•	3. Two perspectives of international marketing : standardization versus adaptation / Zuohao Hu <br/>•	4. Characteristics and formation mechanism of born-global firms / Zuohao Hu and Xi Chen <br/>•	5. Price leadership or branding strategy for Chinese firms / Xi Chen, ZuoHao Hu and Ping Zhao <br/>•	6. Chinese frims' export strategy : OBM or OEM? / Zhonghe Han, Zuohao Hu and Lichao Zheng <br/>•	7. Antecedents and consequences of distribution adaptation and price adaptation : a study of Chinese firms / Zuohao Hu, Fan Yi, Shunping Han and Zi Chen <br/>•	8. The effect of overseas channel control on export performance / Zuohao Hu, Xi Chen and Ping Zhao <br/>•	9. Characteristics and driving forces of China's born-global firms : a multi-case study / Xi Chen, Zuohao Hu and Ping Zhao <br/>•	10. The internationalization of CHina's contracting and outsource firms : a multi-case study / Qingfei Xue. <br/><br/><br/> 
<br/><br/><label>ISBN: </label>9781138671836  
<br/><br/><label>LCCN: </label>2015047844 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--China<br/>Product management--China<br/>Branding (Marketing)--China
<br/><br/><label>Dewey Class. No.: </label>658.840951 HU RE