Lovelock, Christopher H. <br/><br/>
Essentials of services marketing / 
 Services marketing 
Christopher Lovelock, Jochen Wirtz, Patricia Chew. 
 - Singapore ;  New York :  Prentice Hill,  2009. 
 - xxxii, 567 p. :  col. ill ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/> A comprehensive guide to marketing in service industries that covers consumer behavior, development of products, distribution of services, setting prices, promotion, balancing demand against productive capacity, managing relationships, handling complaints, and other related topics, and includes case studies as well as chapter summaries. 
<br/><br/> Adult  Follett Library Resources. 
<br/><br/><label>ISBN: </label>9789810679958 (pbk.) 9810679955 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Service industries--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8