Innovation management and new product development
Paul Trott
- 6th ed.
- Harlow : Pearson Education Limited, c2017.
- xxix, 635 p. : ill. ; 25 cm.
- Always learning .
Revised edition of the author's Innovation management and new product development, 2012.
• Preface • Acknowledgements • Plan of the book • Innovation management • Innovation management : an introduction • National systems of innovation and entrepreneurship • Technology diffusion and markets • Managing innovation within firms • Operations and process innovation • Managing intellectual property • Managing organisational knowledge • Strategic alliances and networks • Management of research and development • Managing r&d projects • Open innovation and technology transfer • Business models • Product and brand strategy • New product development • New service innovation • Market research and its influence on new product development • Managing the new product development process • References • Further reading • Index.