01723cam a2200265 i 4500
36253
36253
19194739
2016028496
9781292133423
UOWD
658.575 TR IN
Trott, Paul
30488
Innovation management and new product development
Paul Trott
6th ed.
Harlow :
Pearson Education Limited,
c2017.
xxix, 635 p. :
ill. ;
25 cm.
Always learning
Revised edition of the author's Innovation management and new product development, 2012.
• Preface
• Acknowledgements
• Plan of the book
• Innovation management
• Innovation management : an introduction
• National systems of innovation and entrepreneurship
• Technology diffusion and markets
• Managing innovation within firms
• Operations and process innovation
• Managing intellectual property
• Managing organisational knowledge
• Strategic alliances and networks
• Management of research and development
• Managing r&d projects
• Open innovation and technology transfer
• Business models
• Product and brand strategy
• New product development
• New service innovation
• Market research and its influence on new product development
• Managing the new product development process
• References
• Further reading
• Index.
MBA905
Technological innovations
Management
12016
Industrial management
439
Product management
14762
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