De Mooij, Marieke <br/><br/>
Consumer behavior and culture :  consequences for global marketing and advertising 
Marieke De Mooij 
 - 3rd ed. 
 - Thousand Oaks, CA :  SAGE,  c2019. 
 - xvii, 451 p. :  ill. ;  25 cm. 
<br/><br/> Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behaviour. The author uses her own model of consumer behaviour to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy. 
<br/><br/><label>ISBN: </label>9781544318158 
<br/><br/><label>LCCN: </label>2019931577 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342 DE CO