Goodson, Scott <br/><br/>
Uprising :  how to build a brand--and change the world--by sparking cultural movements / 
Scott Goodson 
 - New York :  McGraw-Hill,  c2012. 
 - xiii, 256 p. :  ill. ;  24 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780071782821 0071782826 
<br/><br/><label>LCCN: </label>2011048789   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Social movements
<br/><br/><label>Dewey Class. No.: </label>658.802 GO UP